Online shopping services: www.amazon.co.uk | www.argos.co.uk | www.ebay.co.uk | www.debenhams.com |www.tesco.com
Non-internet alternatives: you can call up a specific store and place an order over the phone or you can physically go to the shop and buy the product.
Target audience: The target audience for online shopping is people with a busy lifestyle and therefore they do not have enough time to go to the shop and buy the products themselves. It is mainly targeted at middle class people as products online are cheaper than they are in store. It can also be used by other people who are travelling and want to book things online such as paying for a hotel or even hiring out a car for the holiday. Online shopping attracts a wide range of audiences as users may use it to purchase different items or services. It also benefits the upper class people and businessmen as it save them a lot of time.
Non-internet alternatives: you can call up a specific store and place an order over the phone or you can physically go to the shop and buy the product.
Target audience: The target audience for online shopping is people with a busy lifestyle and therefore they do not have enough time to go to the shop and buy the products themselves. It is mainly targeted at middle class people as products online are cheaper than they are in store. It can also be used by other people who are travelling and want to book things online such as paying for a hotel or even hiring out a car for the holiday. Online shopping attracts a wide range of audiences as users may use it to purchase different items or services. It also benefits the upper class people and businessmen as it save them a lot of time.
ECOMMERCE:ONLINE SHOPPING |
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